Logistics & Supply Chain
Social Media Leaderboard
Competitive intelligence leaderboard for major logistics and supply chain companies across social media platforms. Track follower growth, engagement rates, and content strategies.
Companies Tracked
12
Avg Followers
1.8M
Avg Engagement
2.6%
Top Platform
Company Leaderboard
Ranked by overall social media performance across all tracked platforms
| Rank | Company | Followers | 30d Growth | Posts/Week | Engagement | Platforms | Top Platform |
|---|---|---|---|---|---|---|---|
1 | FedEx | 3.9M | +1.8% | 14 | 2.9% | ||
2 | UPS | 3.4M | +2.1% | 12 | 2.5% | ||
3 | DHL | 3.1M | +2.9% | 18 | 3.4% | ||
4 | Maersk | 1.5M | +3.1% | 8 | 2.7% | ||
5 | XPO Logistics | 920K | +4.2% | 10 | 3.1% | Twitter/X | |
6 | C.H. Robinson | 780K | +2.5% | 7 | 2.3% | ||
7 | Kuehne+Nagel | 650K | +3.8% | 9 | 2.8% | ||
8 | DB Schenker | 580K | +3.4% | 11 | 2.6% | ||
9 | J.B. Hunt | 420K | +5.1% | 8 | 3.5% | ||
10 | DSV | 390K | +4.6% | 10 | 2.9% | ||
11 | ShipBob | 350K | +8.2% | 11 | 4.5% | Twitter/X | |
12 | Nippon Express | 310K | +2.2% | 6 | 1.9% |
Followers
3.4M
30d Growth
+2.1%
Posts/Week
12
Engagement
2.5%
Followers
3.1M
30d Growth
+2.9%
Posts/Week
18
Engagement
3.4%
Followers
1.5M
30d Growth
+3.1%
Posts/Week
8
Engagement
2.7%
Followers
920K
30d Growth
+4.2%
Posts/Week
10
Engagement
3.1%
Followers
780K
30d Growth
+2.5%
Posts/Week
7
Engagement
2.3%
Followers
650K
30d Growth
+3.8%
Posts/Week
9
Engagement
2.8%
Followers
580K
30d Growth
+3.4%
Posts/Week
11
Engagement
2.6%
Followers
420K
30d Growth
+5.1%
Posts/Week
8
Engagement
3.5%
Followers
390K
30d Growth
+4.6%
Posts/Week
10
Engagement
2.9%
Followers
350K
30d Growth
+8.2%
Posts/Week
11
Engagement
4.5%
Followers
310K
30d Growth
+2.2%
Posts/Week
6
Engagement
1.9%
Market Intelligence
Deep-dive analytics on platform effectiveness, posting patterns, and competitive engagement across the market
Content Format Performance
Engagement effectiveness by content type across the logistics market
Optimal Posting Times
Average engagement rate by day and time across the market
Follower Growth Over Time
Top 5 companies — total followers across all platforms (6 months)
Engagement by Platform
Average engagement metrics compared across Facebook, Instagram, and X
Posts vs Engagement
Each dot represents a company. Dot size reflects total followers.
Key Takeaways
Actionable intelligence from analyzing social media performance across this market
Facebook leads for B2B logistics brands
Unlike most industries, logistics companies see the strongest audience reach on Facebook, with 8 of 12 tracked companies identifying it as their top platform. LinkedIn-style professional content performs well on Facebook for this sector.
Behind-the-scenes content drives engagement
Posts showcasing warehouse operations, fleet logistics, and employee spotlights generate 2.1x more engagement than corporate announcements. DHL and Maersk lead with operational storytelling.
Smaller 3PLs grow followers faster
Third-party logistics providers like ShipBob (+8.2%) and J.B. Hunt (+5.1%) show significantly higher follower growth rates than legacy carriers, driven by niche content targeting e-commerce merchants.
Weekday mornings are the engagement sweet spot
Tuesday-Thursday between 9-10 AM consistently delivers peak engagement across the logistics sector. Weekend posting shows 40-60% lower engagement, reflecting the B2B nature of the audience.
Video adoption remains low across the sector
Only 3 of 12 companies regularly post video content. Those that do (DHL, FedEx) see 67% higher engagement per post, indicating a major untapped opportunity for logistics brands.
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