Facebook Benchmarks
for Logistics & Supply Chain
Facebook remains the dominant social media platform for logistics and supply chain companies, with 8 out of 12 major brands identifying it as their top-performing channel. The platform's B2B-friendly features, including long-form content, event promotion, and community groups, make it particularly effective for reaching decision-makers in the logistics industry. Companies that invest in video content and employee storytelling on Facebook consistently outperform those relying solely on corporate messaging.
Avg. Engagement Rate
2.8%
Average across top logistics companies on Facebook
Avg. Followers
1.4M
Average follower count for logistics brands
Avg. Posts/Week
8
Average weekly posting frequency
Top Content Type
Video
Highest-performing content format
Top Performers
Leading logistics brands on Facebook by engagement rate
DHL
Engagement Rate
Maersk
Engagement Rate
J.B. Hunt
Engagement Rate
UPS
Engagement Rate
Benchmark Intelligence
Content effectiveness, posting patterns, and performance gaps on Facebook
Content Format Effectiveness
How different content formats perform for logistics brands on Facebook, comparing top performers against the industry average.
Content Mix
Average content type distribution across Logistics & Supply Chain brands
Optimal Posting Times
Average engagement rate by day and time across the market
Posts vs Engagement
Each dot represents a company. Dot size reflects total followers.
Performance Tiers
How Logistics & Supply Chain companies stack up on Facebook
| Metric | Top 25% | Median | Bottom 25% |
|---|---|---|---|
| Engagement Rate | 3.2%+ | 2.8% | < 2.0% |
| Follower Count | 2M+ | 780K | < 400K |
| Posts per Week | 12+ | 8 | < 5 |
| Video Post Share | 40%+ | 25% | < 10% |
| 30-Day Follower Growth | 3%+ | 2.1% | < 1.5% |
Best Practices
Proven strategies from top-performing companies in this space
Prioritize video content
Logistics companies posting 30%+ video content see 67% higher engagement. Behind-the-scenes footage of operations performs best.
Post during weekday mornings
Tuesday-Thursday 9-10 AM delivers peak engagement for B2B logistics audiences on Facebook.
Leverage employee stories
Posts featuring employees generate 2.1x more engagement than corporate announcements. Spotlight drivers, warehouse staff, and leadership.
Use Facebook Groups
Creating industry-specific groups builds community and positions your brand as a thought leader in logistics discussions.
Frequently Asked Questions
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